Are you an entrepreneur struggling to bring traffic to your website? Or are you a marketing freelancer finding it hard to bring results to your clients? It doesn’t matter who you are and what you do. If you are looking to improve your digital marketing skills, then you are at the right place.
Best Digital Marketing Books!
Reading is one of the best ways to upskill. It’s also one of the best habits you can inculcate. Almost every successful entrepreneur swears by reading books. Here are 15 books that you should definitely read if you want to become a digital marketing expert.
1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Gary Vaynerchuk is one of the reasons I became so fond of Social media marketing that I literally built a career around it. His book “Crushing It!” helped me so much to find my soil in this field. In the Digital Marketing world, we work on content relentlessly, but what about context? Gary provides a roadmap to create the right hook with your customers in this book. If you are a beginner, then this is one of the best books to read for Digital Marketing. You can get the book here! 📖
2. Digital Marketing For Dummies by Russ Henneberry and Ryan Deiss
The fact that you searched for the best books to read for digital marketing is enough for me to recommend this book. The name of the book makes it clear that it’s for beginners. However, I feel this book is for everyone. Even if you have already started your career in digital marketing – maybe you have done some gigs here and there – you can still read this book. In fact, you should DEFINITELY read this book. This book is not only for beginners but also for intermediate and advanced level people.
Digital Marketing for Dummies will teach you the A to Z of Marketing. It starts with the basics. You will learn how to create your customer avatar – this will help you understand the Customer Journey stages. You will also learn to create marketing campaigns and craft winning offers. If you struggle to attract followers and convert them into customers, you will gain some insightful information to work on your brand for more profits. You can get the book here! 📖
3. Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
Did you see what they did there with the name of the book? I absolutely devoured this book. Not only because of the name but mainly because reading this book will make content creation easier for you. Every brand goes through a phase where they have to figure out its content. For the longest, propaganda and hyping a brand was the primary way of marketing. But in today’s digital world, help beats hype. Your content is how you communicate with your potential customers. This book will teach you to create content that will be so helpful that you and your brand will become a Youtility. You can get the book here! 📖
4. Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey and Fiona Ellis-Chadwick
Nothing beats good examples and comprehensive case studies. All the theoretical information is worthless if you cannot put them to use. This book right here will serve as a bridge between marketing concepts and real-life business experiences. The interview and case studies in the book will demystify the marketing strategies of companies as big as Facebook (now Meta). This book is especially important if you find it hard to put your knowledge to work. It will help you take actionable steps to implement everything you have learned till now. You can get the book here! 📖
5. The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko
Lon Safko, the author of The Social Media Bible, has been in the marketing field for a quarter of a century. As a marketing Consultant, he specializes in public speaking, preparing marketing strategies, and sales. So, when this man writes a book, you have to read it. Now, if you are running a small business or a social media marketing freelancer, this book is for you. Part One of the book covers the tools and tactics that you would need. Part Two is more on the strategic side, where you will learn the 5 steps that you need to take for business success on social media. You can get the book here! 📖
6. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
This book hits you right at your pain point. Every year several startups enter the market. They have a product that they have built with lots of determination and hard work. Probably, they have poured all of their knowledge and funds into it. And then their startup fails to make its mark. The market defeats it. Why? Because they didn’t take the 50% rule seriously. The 50% rule is simple. 50% of your time should go into building your product, and the rest 50% should be spent on creating traction for it. Sounds simple, right? But it’s not that easy. This is why reading this book is incredibly important if you want to create traction for your products. The content of this book encapsulates every single aspect of traction. So, don’t worry if you are finding it challenging to find the balance. Get your hands on this book, and you will be good to go. You can get the book here! 📖
7. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
One of the biggest obstacles in business is to write your brand’s story. What does your business stand for? What are your principles? Why should someone buy from you? What’s your Unique Selling Point? All of these questions matter, but people don’t care anymore after a certain point. They care about how your business is going to benefit them. You must figure out what’s relatable and relevant about your brand’s story. A mistake most businesses make is positioning their brand as the hero. Building a Story Brand by Donal Miller purports the complete opposite. The Customer is the hero. Your brand is not the hero. However, your products and services will enhance and enrich your customer’s life. That’s the approach you will learn with this book. Building a Story Brand is one of the most important business books out there. This book will save you from making some really serious mistakes in your business. So, hurry up and get your hands on this book. You can get the book here! 📖
8. The Webinar Way: The Single, Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Products by Sherrie Rose
All my entrepreneur friends out there! This one’s for you. Both you and I know that webinars are just great with their conversion rate. It’s my favorite lead magnet ever. But not all webinars perform the best. Creating the perfect webinar is quite a science. It combines the right hook, immense value, and killer CTAs. Your webinar retention rate matters because the longer you can keep your prospective customer, the higher the chances of conversion. The Webinar Way by Sherri Rose is a sure-shot way to keep your funnel right in place for maximum sales. You can get the book here! 📖
9. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Back in the early 2000s, do you think people would’ve been aware of the word ‘content marketing’? I don’t know about others, but Joe Pulizzi started using this term in 2001 itself. He is one of the pioneers in the content marketing world, and you wouldn’t want to miss out on his book Epic Content Marketing. There is a lot of mediocre information making rounds on the internet. People are tired and bored of content that neither sparks their interest nor solves their problems. This book will help you create content that leaves its mark on the audience’s mind. It will help you tell your brand’s story in a compelling way that will highlight its uniqueness. You will also learn about the best social media practices that will make algorithms your new best friend. Give this book a read, and you won’t regret it. You can get the book here! 📖
10. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson
Russel Brunson is the OG for me in the digital marketing landscape. His book Dotcom Secrets was the first business book that I read, and I absolutely fell in love with his writing. I have been following Russel Brunson on different platforms and what impresses me the most is that he preaches what he practices. Everything that he teaches through his books, he actually puts into practice. This is why he is my ultimate favorite. I can actually see him implementing his own strategies that he has explained in his books. I am a fan of his marketing skills. What he is doing with Clickfunnels is nothing but grand.
Coming back to his book Traffic Secrets, it’s a stunning book. The more traffic you get to your funnel, the bigger figure you make in terms of sales. The book starts on a simple note. There are already people on the internet. You don’t have to create your dream customers. They are already out there scrolling on their screens. The question is, what are you doing to bring them to your website or page? That’s the secret you will learn from this book. You can get the book here! 📖
11. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement by Daniel Rowles
What comes to your mind when you read or hear the word ‘Branding’?
Tagline?
Logo?
Merchandise?
These elements matter, obviously. They are an integral part of Branding, but Branding is just not limited to these. Most businesses make the mistake of limiting their Branding to these components only. Communication is the greatest branding tool. Every action is a part of Branding. The way your advertisements speak to your customers, the tone of your copy, and the way your customer support handles the feedback and queries form a part of Branding. Daniel Rowies, with his book Digital Branding, will help you to create a digital personality for your brand. This book will guide you through setting your social media tone of voice, personality-driven Landing Page Copy, video content style, social media content theme, etc. How your brand communicates with the audience matters, especially in terms of conversion rates. This book is a must-read if you are struggling to establish the right channel of communication. You can get the book here! 📖
12. Click Millionaires: Work Less, Live More with an Internet Business You Love by Scott Fox
We’ve all read and heard about the great American dream. It’s about making your passion your profession and living a free and wealthy life. However, this great American dream has transformed into a bigger, more accessible vision. In his book Click Millionaires, Scott Fox will guide on how to launch a successful online lifestyle business. This book will cover everything from exploring lucrative niches to picking your online business model. So, if you are feeling stuck in your 9 to 5 desk job, and want to hop on to building a profitable business that challenges you while also allowing you to live a balanced life, then this is the book for you. You can get the book here! 📖
13. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Yeah, I know!
The name of the book is enough to hook you. That’s exactly the point of this book.
Suppose you are visiting the lush greenscape of the countryside. You start spotting these bulky cows loitering and grazing. Initially, you are thrilled to see them as you don’t get to see much of them back in your city. You feel nostalgic and happy with the slow life. After a mile or two, you aren’t any more excited to see those cows. They become routine and boring. And suddenly, you spot a purple cow. Unique, magnificent, and REMARKABLE! That’s what this book is all about. Having a good product is not sufficient. There has to be a remarkable element about your brand that will set you apart from the rest. Your marketing strategy should be such that your company becomes the purple cow. This book will guide you in transforming and reinventing your business into something more memorable and impressionable. You can get the book here! 📖
14. The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business by Blake Morgan
Marketing is an ever-changing concept. Marketing platforms, tools, and technologies have changed so much in the last decade. In fact, your marketing strategy and knowledge are prone to becoming dated every six months because of the dynamics of the technological and economic factors. But one thing remains the same, the focal point of every marketing campaign – CUSTOMERS! Shifting from a product-based marketing method to a more customer experience-centric strategy is a necessity. Today the customers are way more advanced. Their standards are already set, and you must do everything in your power to provide your customers with a seamless buying or availing experience. This book will teach you the right techniques and strategies to bring that shift. Several case studies and examples in this book will help you learn how to bring these changes practically and not just theoretically. You can get the book here! 📖
15. Influence: Science and Practice by Robert Cialdini
The word ‘influence’ has become exponentially significant in the past few years. We follow so many influencers on social media. Even though we do not realize it, subconsciously, they influence us to do things that we wouldn’t have done otherwise. This is why the influencer marketing industry is flourishing so much. The basics of influencing lie in the psychology of persuasion. It’s a weapon that a business can use to convert potential buyers into long-term customers. So, this book is a must-read if you want to learn the science of making your prospects say yes to your offers and products. You can get the book here! 📖
Did you find your pick?
The above book recommendations cover almost every aspect of the digital marketing world. I am sure you will find solutions to your problems by picking these books. If you are a beginner and looking to be upskilled. These 15 books will transform you into an expert. So go ahead and add these books to your cart right now.